by Philip Hesketh
Serve coffee. The next time you’re offered a drink in a business meeting, think carefully before choosing between a cup of coffee and a glass of water. Because research suggests that a shot or two of caffeine does more than just keep you awake and alert; it can...
by Philip Hesketh
Since the introduction of health warnings on packets, cigarette sales have actually gone up. Smokers have ‘trained’ themselves to ignore the on-pack warnings and see only the brand design. Our subconscious does most of our decision making. That’s why we go in search...
by Philip Hesketh
If you’ve ever been the new kid on the block, you’ll know how difficult it is to have your views accepted by the ‘established group’. For instance, imagine you’ve joined a new company and you’re attending a think tank to discuss a problem which is new to them, but old...
by Philip Hesketh
You get what you think you pay for………. It’s often said that here in the UK we’re a nation of shoppers Every week our high streets and shopping malls are packed full of people eager to consume goods. So you think we’d be pretty good at it. But according to the latest...
by Philip Hesketh
Money, money, money. Abba sang about it in the 70s, whilst in the 80s it was too tight to mention for Simply Red. Today, it’s both the lifeblood of the economy and, for some, the root of all evil. According to The Beatles it can’t buy you love, whilst others believe...
