by Philip Hesketh
Benjamin Disraeli once said that ‘there are lies, damned lies and statistics’. By which he meant that you can manipulate just about any set of figures to make them sound far more impressive. Over the years, marketing people have exploited this technique many times to...
by Philip Hesketh
Every January, many of us make New Year’s resolutions promising to change our behaviour, often to a healthier lifestyle. Yet whilst we’re all laying off the booze, cutting down on carbs, and toning up the tummy, high street retailers and their January sales who can be...
by Philip Hesketh
Nowadays, it’s all too easy to discover that your flight, leather sofa, or 42 inch plasma TV is now £100 cheaper. Which means that making a decision is not only tougher than ever, but also comes with more chance of regret. In fact the digital revolution has changed...
by Philip Hesketh
If you’ve ever struggled to decide which present to buy family and friends, join the club. It’s not easy thanks to the huge array of creative gifts available nowadays. Although we all think we like a wide selection of options, it’s the enormity of choice that often...
by Philip Hesketh
In ‘As You Like It’ Shakespeare wrote that all the world’s a stage and all the men and women merely players. Not bad for someone who never left England. Of course what he was really saying is that life is all about relationships. And nowhere is that more true than in...
